My Forever Family

The aim of the campaign was to recruit new carers prepared to consider caring for sibling groups and to encourage existing authorised carers to consider supporting sibling relationships.

Stories in Motion produced a 30 second and 60 second spot to be used across television, Facebook and Instagram.

The campaign creative focused on the importance of siblings to one another.

The shoot was set in a Sydney studio, and included 9 children who were interviewed about their favourite and least favourite things about their siblings.

Client: Adopt Change
Project: Siblings Campaign
Production Company: Stories In Motion
Director: Joel De Carteret
Director of Photograpy: David.A.Knight
Sound recordist: Luke Fuller
Hair and makeup: Lisa Mangion
On set nurse: Isabel Bradley